Privacy Policy

Effective date: 17 January 2025 • Last updated: 17 January 2025

1. Who we are

We are AnuFinc (“we”, “us”, “our”) — a UK educational finance blog for young adults.

• Registered company: Company Reg No: 55040803
• 6-10 Kirby St, London EC1N 8TS, United Kingdom
• Phone: +44 01349 02639
• Email: hello@anufinc.co.uk

For the purposes of UK data protection law (UK GDPR and Data Protection Act 2018), we are the controller of personal data collected through our site.

2. What data we collect

2.1 Data you provide to us

• Contact details (name, email, phone) when you submit forms or communicate with us
• Content of enquiries (subject line and message)
• Preferences (e.g., communications or newsletter interests)

2.2 Data collected automatically

• Usage and device data (IP address, browser type, referrer, pages viewed, time on page)
• Cookies and similar technologies for analytics and site functionality
• Approximate location derived from IP for aggregated analytics

2.3 Cookies

We use cookies to operate core features (necessary cookies) and to understand traffic (analytics cookies). You may manage your preferences at any time using our cookie banner and “Customize” panel on this site.

3. Why we use your data (lawful bases)

• To operate our site and deliver requested content or services (performance of a contract or pre‑contract steps)
• To respond to enquiries and provide support (legitimate interests)
• To improve our content via aggregated analytics (consent, where required)
• To comply with legal obligations (legal obligation)
• To send optional updates where you opt‑in (consent; you can withdraw at any time)

4. Analytics, pixels, and tracking

We use Google Analytics (GA4) and Facebook Pixel to understand aggregated traffic and content performance. Analytics cookies are optional and controlled through our cookie preferences tool.

• Google Analytics (GA4): measures site usage and events. Learn more at policies.google.com
• Facebook Pixel: helps measure content engagement. Learn more at facebook.com/business/help

You can disable analytics via our cookie banner or your browser settings. If you decline analytics in our banner, we will store a preference cookie that instructs our scripts not to enable analytics tracking.

5. How we share data

We do not sell your personal data. We may share personal data with:

• Service providers processing data on our behalf (e.g., website hosting, analytics, security, email delivery)
• Professional advisers and regulators where required
• Authorities, if required by law or to protect our rights, users, or the public

Where providers process data outside the UK/EEA, we use appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

6. Data retention

We keep personal data only for as long as necessary for the purposes described in this policy:

• Enquiry data: typically 24 months from last interaction
• Analytics data: per provider defaults or configured retention windows
• Legal records: as required by applicable law

7. Your rights (UK GDPR)

Subject to conditions and exemptions, you may have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Erase data (“right to be forgotten”)
• Restrict or object to certain processing
• Data portability
• Withdraw consent at any time where processing relies on consent

To exercise your rights, contact hello@anufinc.co.uk. We may need to verify your identity before responding.

8. Managing cookies

You can manage cookie preferences using the banner on our site:

• Select “Accept all”, “Decline”, or “Customize” to toggle analytics cookies
• Change your choice at any time via the “Customize” option in the banner (shown on first visit or after clearing storage)
• Use your browser settings to block or delete cookies globally

9. Security

We implement technical and organisational measures designed to protect personal data, including encryption in transit, access controls, and restricted processing by trusted providers. No method of transmission or storage is completely secure; you share information at your own risk.

10. Children’s privacy

Our content is aimed at adults and young professionals. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us and we will take appropriate steps to delete it.

11. Third‑party links

Our site contains links to third‑party sites and sources we follow. We are not responsible for their privacy practices. Please review their policies.

12. Changes to this policy

We may update this policy from time to time. The “Effective date” will change accordingly. Significant updates may be highlighted on the site.

13. Contact and complaints

Questions or requests: hello@anufinc.co.uk • +44 01349 02639

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): ico.org.uk.